The ads say that “Diamonds are forever”. They tell you to spend tens, or even hundreds of thousands of dollars for this clear, hard rock. They tell you that if you don’t spend your life savings on a ring with one of these tiny rocks, then you must not love her. Nothing could be further from the truth.

First, let’s talk about the “diamonds are forever” marketing gimmick. Diamonds are most certainly not forever. If you do get fooled by this marketing scam, you will be very disappointed and out of your life savings with a now pretty worthless rock, when you do something that damages it.

Diamonds may be the hardest on the gem hardness scale, but the right force can easily destroy a diamond. The wrong bump or drop and smash can obliterate a diamond.

Diamonds chip.

Diamonds crack.

Diamonds break.

And yes, diamonds blend as well.

Yes, it is cubic zirconia, but cubic zirconia is about 8.5 on the hardness scale, and diamonds are only 1.5 levels of hardness different. If you know anything about physics and mineralogy, then you know that if cubic zirconia blends, then diamonds most certainly do as well.

The strength of diamonds – not what you might think

Although a diamond is hard compared to other materials, the hardness scale is not the only factor affecting a material. Other factors include shear strength, tensile strength, and compressive strength.

Shear strength is the ability of a material to remain intact when encountering a force moving it parallel to itself. For example, you can cut or tear paper because if has a very low shear force. Diamonds have a pretty strong shear strength, relatively. However, if you have a great enough force, then diamonds can be broken as a result of shear. Diamonds blend because the blender is able to present enough shear force to destroy the diamond.

Tensile strength is the ability for a material to hold together when you attempt to pull it apart. Diamonds actually have a lower tensile strength than iron. That is, if you try to pull apart iron or a diamond, the diamond will tear in half first.

Compressive strength is the ability for an item to stay together when you try to crush it. For example, if you take a hammer to a glass cube, the glass cube with smash to pieces. Now, a diamond has a greater compressive strength than glass, but if you get a large enough hammer and swing with enough force and you will smash a diamond to pieces.

You have to remember that crushing force is multiplied by acceleration, mass and speed. If a woman falls on pavement, there is over a hundred pound body, combined with the speed and accelerating of the body due to gravity in free fall, and these factors combined in the right scenario will in fact crack a diamond. So a simple fall, or hitting of a diamond in the right spot can chip, crack, or even break a diamond in half.

Thus, a diamond is not forever.

Diamonds are the most common gem

Out of all the gems, diamonds are the most common. This is because diamonds are made of carbon, and carbon is the most plentiful thing on Earth. Hence, diamonds as well are extremely plentiful.

Here is a great video that discusses this:

Diamonds: The Greatest Myth Ever Sold

Check out the Gem Society to learn more about the myths of diamonds:
https://www.gemsociety.org/article/are-diamonds-really-rare/

Now let’s talk about the law of supply and demand.

You learn in Microeconomics 101 that when the supply goes down on an item with high demand, then the price goes up. Using this fundamental principle of economics, the De Beers Corporation artificially limited the supply of diamonds by massacring everyone in their path, literally slaughtering entire villages in Africa, to gain control of the world’s diamond mines. Once they gained control of these mines, they restricted the world’s supply of diamonds letting only a trickle of the vast stores of diamonds into the market.

It wasn’t always like it is today. Before the early 1900s, no one saw any value in diamonds. That’s when the De Beers Corporation began one of the most successful advertising campaigns in history. Fueled by the power of advertising that the new media and television allowed, the De Beers Corporation – as we like to call them, the De Beers Mafia – brainwashed almost everyone in society into believing these lies, especially in America, and subsequently Japan. Then, using the principles of marketing, they brainwashed society into believing that not only were diamonds a rare gem, but you must buy one for the person you love or else you don’t love them. An absurd notion, but it worked.

Further, if ever anyone wants to sell diamonds, they must go through the De Beers corporation. If they do not, then De Beers will send people to bribe you, torture you, or even murder your entire family. The De Beers Mafia literally is a mafia, just like the early mafias in American history such as Al Capone. However, since the world’s largest diamond mines are in Africa, the United States does not have the same ability to disband the mafia like they did with the Italian mafia and other crime families in America.

This is not some conspiracy theory. This fact is well-known and documented. Google it yourself if you don’t believe me. De Beers holds the monopoly on diamonds, and because of their massive wealth and power, now no one has the guts to stand up against them and fight against this fraud.

Here is a documentary on the diamond empire:

The Diamond Empire

(Update: the original video was removed, but I found a lower resolution version of the same documentary.)

De Beers has people in the highest places of society who help to make and regulate laws in the De Beers’ favor. These people are called “Lobbyists” and every major corporation, especially the evil ones like Big Pharma and Big Agriculture all have these lobbyists. These lobbyists ensure that no laws are created which goes against the Corporation’s interest. In other countries, especially 2nd world and developing countries, lobbyists are not needed. Instead, bribing officials and murdering whoever gets in their way does the trick just fine.

You may have heard the term, “blood diamond”. Blood diamonds, also called conflict diamonds, converted diamonds, hot diamonds, or war diamonds, are called such because they are mined in a war zone or acquired through civil conflict. However, you must realize that in fact, all diamonds are technically “blood diamonds”. Millions of people have been murdered and massacred just so you can give your life savings to the De Beers Corporation for a small almost worthless rock.

Here is a great documentary on how the De Beers Mafia perpetrated massacres and murder to get and control the mining and selling of diamonds.

Sierra Leone – The Horrifying Truth on Diamond Harvesting

(Update: the original video was removed, but I found a lower resolution version of the same documentary.)

If and whenever the De Beers Corporation falls, and the vast store of diamonds are released onto the market, then the cost of even a “20 carat” diamond will drop to just dollars. This is because although hard, a diamond is little more than a pretty rock. And, it is mostly pretty only because it has been cut to be so. A diamond looks like a dirty translucent rock before it is cut. It doesn’t have pretty shapes and even sides. It is a rough, shapeless mass. When a diamond is cut, as much as 90% of the rock is shaved away to create a tiny little gem.

This is also part of the fraud, as a diamond which is literally 20-30 carats will be shaved down until it is only 1 carat or less and then sold for tens of thousands of dollars, when it could have easily sold for millions if left its original size with minimal cutting. This is another way to artificially limit the supply of diamonds, because if all rocks were left huge then none would go for millions, because there would be a lot of them. It’s the law of supply and demand. Limit the supply and the price goes up.

So, on a matter of principle, do not buy a diamond. If you really love them you will not spend your life savings on a worthless rock. If you really love them, they don’t need you to spend your life savings on a worthless rock. If you really want to spend your life savings, buy a ruby or other fancy gem, and give the rest to charity (although, you could still easily spend just a high of price, or higher, for a truly rare gem like a Ruby or Emerald).

Or, put in a cubic zirconia and no one will know the difference. And then give your life saving to the charity of your choice. Watch as the brainwashed people fawn over your cubic zirconia and know that secretly you saved an entire village from starving to death rather than wear the same color rock that no one could even tell the difference of.

Get a huge cubic zirconia that looks like a million-dollar diamond and then when people ask how much, tell them, “only $100, and that was mostly the cost of the gold”. Explain to them the diamond scam and how you saved an entire village from starving to death instead of putting a rock on your finger. Watch as they realize how much of a better person you are. If you’d rather wear a fancy gem then pick a fancy gem. You can still tell your friends how you spent a couple hundred on the nice gem and then gave your life savings to charity instead.

But you don’t have to give to charity. In this day and age, people are struggling. Instead of spending the money on a worthless rock (and a huge wedding, but I won’t even get into that here), you could spend it on a car that actually works, or even buy a house. You could add it to your emergency fund (you should have at least 6 months saved in case of a job loss), or even use it just to put food on the table for your newborn child. You could even put it aside for your children’s college fund, because you know that tuition prices are just going to continue to rise. In 20 years that money could have multiplied many times if you invest it right. Why spend it all on a rock on your finger?

Instead of helping to end many lives by supporting the De Beers Mafia, you could save many lives through a charity gift, or you could make the life of your family and your family’s future that much better. Now what can be more meaningful than that? 🙂

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